With the New Year already here and tens of millions of Americans still unemployed or underemployed, the American Dream seems more elusive to many more than ever. Manufacturing jobs and traditional employment opportunities in even service industries continue to migrate overseas in search of ever-cheaper labor markets, and many displaced American workers grow more and more disillusioned with the prospects of finding gainful employment. But all is not doom and gloom - in fact, the changing business environment in the United States is opening up new opportunities each and every day, particularly in the world of online commerce. Of course, before you can take advantage of these new opportunities, you have to be able to identify your own ideal online endeavor.